You Can't Rule the Online Marketing Roost If You Aren't Good at Communicating
When you initially start to get into IM and explore the waters a little, it's not difficult to get overwhelmed. As you go through forums and articles, you'll find all sorts of lists about what you should do to be the next big thing. The items on these lists likely all appear to be inconsistent. One list will state "patience" is the key to becoming an IM success. Another will tell you that you need to be very smart about business if you want to be the next big thing. You'll also see several that will say that you need to be truly creative if you wish to succeed. And, of course, you can't forget about all of the people saying that all you have to do is purchase their software program if you wish to be the next big name in IM!
Fact: The rest of these things are important (not so much the software package, but the others). You must be persevering and smart about business and creative if you wish to succeed. But none of those things count if you cannot intelligibly communicate all of them to the people you want to do business with you.
Good communication involves more than just creating a kick-ass sales page. You can hire a highly competent copywriter to create that for you. A gorgeous website and long FAQ are not what you need for good communication. You can get those by hiring good web site designers and writers. If you want to be an effective communicator, you have to develop interpersonal communication skills, not just direct copywriting. So, what exactly should you do to accomplish that that?
1. Answer every e-mail you get within 24 hours. This is no joke. You don't need to write a long answer for every mail. You can simply let the other person know that you've received and read his email and will be getting back to him shortly. When you do this, include a reference to the sender's e-mail. This indicates to the person that you actually care about them and are not an autoresponder.
2. Answer calls. Don't screen telephone calls. When your telephone starts ringing, answer it by the third ring. Do this even if you earnestly don't wish to talk to the person attached to the caller ID flashing on your screen. There's great news about this rule. You don't need to worry about being near your phone 24/7. Instead, just set definite "business" hours during which you plan on being available to take calls. These hours should be displayed prominently on your website and mentioned in your voice mail message also. And, above all else, always return your calls.
3. Make sure that the people you send messages and emails to actually have received those emails. This demonstrates to them that you care about your correspondence with them. It will help your clients and purchasers trust you more if you actually take the time to ask if they have any questions about your messages so that they can ask you to clarify anything they need clarified.
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